The hair extension market has come under fire in recent years. After the media and public's initial love affair with the possibilities suddenly open to those among us with less-than-lustrous locks, a backlash concerning the unethical sourcing of the product took the shine off the trend. Cheryl Cole appeared on The X Factor with a bobbed haircut, Victoria Beckham complained of the damage extensions had wreaked on her own hair, and Jamelia highlighted the plight of Eastern European girls who received just a pound or two for their ponytails.
Caucasian hair is considered by hairdressers to be the most desirable quality in the market. "Virgin" untreated hair in particular will last the wearer the longest, whereas cheaper, chemically processed human hair available often proves a false economy due to its porous nature and damaged cuticle. Finding ethically sourced virgin European hair, however, is harder than you would think, as Jamelia's documentary proved- yet the obvious solution seems to have yet to take off. What if long-haired women in the UK could sell their own hair to a reputable salon, for direct use in extensions and wigs, and earn money from it?
Currently, Chancery Hairdressing - the salon arm of Bloomsbury of London - is one of the only companies in the UK to provide this 100% ethical service. Clients' ponytails are cut off and weighed free of charge, and the quality and weight of the hair will dictate the price received, cash in hand. This process can be seen here on Chancery's Youtube Channel.
If you're interested in selling your hair and helping make the extension and wig industry in the UK a more ethical one, contact Chancery on 02078315388 for a chat.
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